This poster was limited to only using assets from a package. It plays off the Americana and cultural significance of Coke and how it is marketed “cool”, however, it is bad for you. The decision to only include three sections off the coke bottle works along with the core concept. Making what is not intended to be the focus the focus. The blur, glass, dew, and fingerprints reduce the clarity of this focus (nutrition facts). The play between in your face/direct and hazy.